COURSE CURRICULUM

Module Description:

This module introduces learners to the world of digital marketing. It covers key concepts, tools, and platforms that are foundational for building a successful digital marketing strategy.

• Overview of digital marketing and its importance
• Key digital marketing channels and their applications
• Digital marketing strategy basics
• Understanding customer behavior in the digital space
• Exploring digital marketing tools and platforms

Module Description:

This module focuses on the importance of content marketing and search engine optimization (SEO). Learners will explore how to create valuable content that drives traffic and ranks well in search engines.

• Understanding the role of content in digital marketing
• SEO techniques to improve website visibility
• Keyword research and on-page SEO strategies
• Content creation and optimization for SEO
• Measuring the success of content and SEO campaigns

Module Description:

This module covers the use of social media platforms for marketing and advertising. Learners will also explore paid advertising strategies to enhance brand visibility and drive sales.

• Using social media for brand promotion and engagement
• Paid advertising on platforms like Facebook, Instagram, and LinkedIn
• Setting up effective ad campaigns
• Targeting the right audience through social media ads
• Measuring the ROI of paid campaigns

Module Description:

This module teaches learners how to craft effective email marketing campaigns and utilize automation to nurture leads and build customer relationships.

• Creating effective email campaigns for different goals
• Segmentation and personalization strategies
• Email automation tools and techniques
• Measuring email campaign performance
• Best practices for increasing open and click-through rates

Module Description:

This module focuses on the power of video marketing and influencer partnerships. Learners will explore how to create impactful videos and collaborate with influencers to reach larger audiences.

• Creating engaging video content for marketing
• Leveraging video platforms like YouTube and TikTok
• Influencer marketing strategies and campaigns
• Measuring the effectiveness of video and influencer campaigns
• Understanding influencer metrics and ROI

Module Description:

This module explores mobile marketing strategies, with a focus on app promotion. Learners will understand how to leverage mobile marketing to reach consumers on their smartphones.

• Mobile marketing strategies for app promotion
• Optimizing apps for better visibility in app stores
• Utilizing SMS, push notifications, and in-app ads
• Driving app installs and increasing engagement
• Analytics and metrics for app performance

Module Description:

This final module focuses on digital marketing analytics and reporting. Learners will gain the skills to track, analyze, and report on marketing campaign performance, making data-driven decisions for improved strategies.

• Understanding digital marketing KPIs and metrics
• Using tools like Google Analytics to track performance
• Creating reports that reflect campaign success
• Adjusting strategies based on data insights
• Setting goals and measuring ROI for marketing campaigns