array(37) {
["courseId"]=>
int(6)
["creationDate"]=>
string(10) "2023-02-07"
["updationDate"]=>
string(10) "2023-02-07"
["programName"]=>
string(30) "National Certification Program"
["courseCode"]=>
string(9) "NCP-65485"
["courseSector"]=>
string(19) "Computer Technology"
["courseType"]=>
string(18) "Certificate Course"
["courseName"]=>
string(34) "Certification in Digital Marketing"
["courseMode"]=>
string(7) "Offline"
["courseLevel"]=>
string(14) "Advanced Level"
["courseDuration"]=>
string(8) "6 Months"
["classSchedule"]=>
string(1) "3"
["classDuration"]=>
string(5) "2 hrs"
["studentEligibility"]=>
string(7) "Class X"
["teachingLanguage"]=>
string(26) "English, Regional Language"
["courseCreatedBy"]=>
string(12) "Rahul Gooptu"
["courseBrief"]=>
string(0) ""
["courseOverview"]=>
string(286) "This course offers in-depth training in SEO, social media marketing, Google Ads, content strategy, and analytics. Ideal for aspiring digital marketers and entrepreneurs, it equips learners with the skills to create, manage, and optimize digital campaigns for real-world business growth."
["curriculum"]=>
string(33) "Digital Marketing_Curriculum.docx"
["curriculumCreatedBy"]=>
string(53) "National Council for Social Development and Education"
["certifyingAuthority"]=>
string(53) "National Council for Social Development and Education"
["keyCompetency"]=>
string(4861) "
The Certification in Digital Marketing is designed to build both foundational knowledge and hands-on skills needed to thrive in today’s digital-first business landscape. This course empowers learners to design, implement, and analyze digital campaigns across channels, equipping them for real-world marketing roles across industries.
1. Digital Marketing Fundamentals and Strategy -Learners gain a deep understanding of the digital marketing funnel, audience segmentation, and consumer behavior. They learn to compare traditional and digital approaches and master planning, budgeting, and sequencing effective cross-channel marketing strategies.
2. Website Creation and SEO Optimization- Students build and manage WordPress websites with essential themes and plugins. They apply UI/UX principles for user-centric design and optimize websites through keyword research, on-page and off-page SEO, technical SEO improvements, and site indexing.
3. Paid Advertising and Social Campaigns- This module teaches how to create and manage paid campaigns using Google Ads (Search, Display, Video) and Meta Ads. Students write ad copy, track ROI, and set up social media calendars, including retargeting and custom audience targeting techniques.
4. Content, Email, and CRM Engagement- Participants design content strategies using blogs, visuals, and videos, implement automated email campaigns with tools like Mailchimp, and integrate with CRMs for nurturing leads and tracking user engagement.
5. Analytics, Reporting, and Career Development- Using GA4 and Google Tag Manager, learners track conversions and traffic sources. They develop custom dashboards, analyze trends, build a marketing portfolio, and optimize their LinkedIn presence for job readiness.
This course ensures learners gain mastery over essential digital marketing tools and techniques, preparing them to lead end-to-end campaigns in any industry.
"
["courseHighlights"]=>
string(5470) "
The Certification in Digital Marketing offers a thorough blend of theory and practical skills essential for success in today’s digital economy. This program equips learners with the knowledge to plan, implement, and optimize digital marketing campaigns across multiple platforms.
Digital Marketing Fundamentals-Learn the core concepts of digital marketing, including consumer behavior, the marketing funnel, and how to differentiate traditional marketing from digital strategies. This foundation enables effective campaign planning and audience targeting.
Website Development and SEO- Gain hands-on experience setting up websites using WordPress, applying UI/UX principles to enhance user experience. Master keyword research and both on-page and off-page SEO techniques to increase organic traffic and improve search engine rankings.
Paid Advertising and Social Media Campaigns- Develop skills to create, launch, and manage paid campaigns on Google Ads and social media platforms like Facebook and Instagram. Learn to write compelling ad copy, use audience targeting, and track return on investment (ROI) for maximum effectiveness.
Content and Email Marketing- Understand how to craft engaging content strategies involving blogs, videos, and visuals. Utilize email automation tools to segment audiences, nurture leads, and measure engagement effectively
.
Analytics and Reporting- Use Google Analytics and Google Tag Manager to track campaign performance, analyze data trends, and create insightful reports. Build dashboards to monitor key metrics and optimize marketing efforts.
This course combines essential digital marketing concepts with practical tools and techniques, preparing learners to excel in diverse marketing roles and adapt to the evolving digital landscape.
"
["courseIncludes"]=>
string(2762) "
The Certification in Digital Marketing course is a job-oriented, practical training program designed to develop industry-ready marketers. It begins with core marketing fundamentals and introduces the digital ecosystem—exploring platforms, audience behavior, and campaign goals across the digital funnel. Learners gain hands-on experience in website building using WordPress, including UI/UX basics and conversion-focused landing page design.
As the course progresses, it dives deep into Search Engine Optimization (SEO)—both on-page and off-page—alongside Google Ads and Pay-Per-Click (PPC) strategies. Students learn to plan, execute, and measure campaigns using real-world tools and performance metrics.
Social Media Marketing (SMM) training covers Facebook, Instagram, LinkedIn, and Twitter, incorporating both organic growth strategies and paid ad management.
Modules on Content Marketing, Email Campaigns, and CRM tools train learners to engage and nurture audiences. Additionally, the course includes Google Analytics (GA4) and reporting skills for data-driven decision-making. A capstone project ties all elements together into an integrated digital campaign.
The final module emphasizes career readiness, helping students build portfolios, LinkedIn profiles, and interview skills. Ideal for freelancers, agency professionals, or entrepreneurs, this course ensures well-rounded preparation for today’s digital-first economy.
"
["incomeOpportunity"]=>
string(3875) "
Completing the Certification in Digital Marketing opens up a variety of career paths across industries that rely on digital presence and marketing strategies. The skills acquired prepare you for roles ranging from entry-level positions to senior strategic roles.
Entry-Level -As a Digital Marketing Executive, you will manage social media accounts, assist with SEO and keyword research, support content creation, and help monitor campaign performance. This role provides foundational experience in executing digital marketing tasks.
Mid-Level -In roles like SEO Specialist or PPC Analyst, you will conduct in-depth keyword and competitor analysis, optimize websites for better search rankings, manage paid advertising campaigns with budget controls, and analyze data to enhance campaign ROI.
Senior-Level -Positions such as Digital Marketing Manager or Content Strategist involve developing and leading digital marketing strategies, coordinating content and branding efforts, managing teams and client relationships, and overseeing budgets and performance metrics.
Freelance and Consulting– Many digital marketers choose to work independently, providing tailored marketing solutions, managing multiple client projects, offering audits and strategic consulting, and building a personal brand.
The comprehensive skills gained through this course prepare you to thrive in a dynamic digital marketing landscape. Whether starting your career or advancing to senior roles, you will be equipped to contribute meaningfully to any organization’s marketing success.
National Council for Social Development and Education
Course Overview
This course offers in-depth training in SEO, social media marketing, Google Ads, content strategy, and analytics. Ideal for aspiring digital marketers and entrepreneurs, it equips learners with the skills to create, manage, and optimize digital campaigns for real-world business growth.
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